Our Story
Oh hey there! Minne-Sorta Nice was proudly born in 2022 at Minnetonka High School (yeah, we peaked early—deal with it). We’re here to serve up a hearty blend of Minnesota charm with just the right amount of sarcastic vibes . Imagine cozy winters, lazy lake days, and that classic passive-aggressive “Oh, that’s interesting” energy—now in products that actually make you feel like a million bucks (without acting like it). We’re all about helping you look good, feel good, and maybe chuckle at yourself in the mirror. Because self-care shouldn’t be boring, and frankly, neither should you.
OUR MISSION
At Minne-Sorta Nice, we believe self-care should be anything but a snooze fest. That’s why we mix in sustainability, quality, and just enough snark to keep you from falling asleep mid-face mask. We’re here to help you unwind, recharge, and maybe even laugh at yourself while doing it—because, let’s be real, you could use it.

Join us
Oh, so you’re ready to treat yourself and feel good about it? Yeah, we thought so. Go ahead and dive into our snarky, sustainable self-care goodies and find your new favorites.
We guarantee they’ll make you smile, smirk, and maybe even toss in a dramatic eye roll—ya know, in the best way.
Because self-care doesn’t have to be boring. And let’s be honest, neither do you. Your skin—and the planet—will be sending thank-you notes.
And if anyone gives you side-eye about it? Just say, “It’s for the planet.” (And maybe throw in a little shrug for effect.)

Meet the Team
-
Shania Gibson
CEO
-
Eveline Noah
CMO
-
Samuel Ashby
CFO
-
Michael Hofeldt
CHRO
-
Madeline Moen
COO
-
Nicolas Brakemeier
CIO

Marketing
-
Matthew Smith
VP of sales
-
Ryan Bernet
Design Manager
-
Aiden Pettit
Sales Executive
-
Charlie Koehnen
Sales Executive
-
Lily Richmond
Marketing Associate
-
Madeline Gassert
Marketing Associate
-
Violet Martin
Marketing Associate

Finance
-
William Rolfe
VP of Finance
-
Ethan Sandberg
Financial Analyst
-
Alexander Brink
Financial Analyst

HR
-
Rayan Musse
Human Resource Manager
-
Addison Molldrem
Financial Analyst

Operations
-
Sara Max
Operations Director
-
Isabella Mbonde
Operations Analyst
-
Theo Showalter
Operations Analyst
-
Trevor Lambert
Operations Analyst
-
Graham Richardson
R&D Manager
-
Brady Bergquist
R&D Manager

IT
-
Vincenzo Ciola
IT Associate
-
Rayan Musse
Web Designer

Travel Agents
-
Ava Hamborg
Travel Agent
-
Annalie Cramer
Travel Agent