Our Story

Oh hey there! Minne-Sorta Nice was proudly born in 2022 at Minnetonka High School (yeah, we peaked early—deal with it). We’re here to serve up a hearty blend of Minnesota charm with just the right amount of sarcastic vibes . Imagine cozy winters, lazy lake days, and that classic passive-aggressive “Oh, that’s interesting” energy—now in products that actually make you feel like a million bucks (without acting like it). We’re all about helping you look good, feel good, and maybe chuckle at yourself in the mirror. Because self-care shouldn’t be boring, and frankly, neither should you.

OUR MISSION

At Minne-Sorta Nice, we believe self-care should be anything but a snooze fest. That’s why we mix in sustainability, quality, and just enough snark to keep you from falling asleep mid-face mask. We’re here to help you unwind, recharge, and maybe even laugh at yourself while doing it—because, let’s be real, you could use it.

Join us

Oh, so you’re ready to treat yourself and feel good about it? Yeah, we thought so. Go ahead and dive into our snarky, sustainable self-care goodies and find your new favorites.

We guarantee they’ll make you smile, smirk, and maybe even toss in a dramatic eye roll—ya know, in the best way.

Because self-care doesn’t have to be boring. And let’s be honest, neither do you. Your skin—and the planet—will be sending thank-you notes.

And if anyone gives you side-eye about it? Just say, “It’s for the planet.” (And maybe throw in a little shrug for effect.)

Meet the Team

  • Shania Gibson

    CEO

  • Eveline Noah

    CMO

  • Samuel Ashby

    CFO

  • Michael Hofeldt

    CHRO

  • Madeline Moen

    COO

  • Nicolas Brakemeier

    CIO

Marketing

  • Matthew Smith

    VP of sales

  • Ryan Bernet

    Design Manager

  • Aiden Pettit

    Sales Executive

  • Charlie Koehnen

    Sales Executive

  • Lily Richmond

    Marketing Associate

  • Madeline Gassert

    Marketing Associate

  • Violet Martin

    Marketing Associate

Finance

  • William Rolfe

    VP of Finance

  • Ethan Sandberg

    Financial Analyst

  • Alexander Brink

    Financial Analyst

HR

  • Rayan Musse

    Human Resource Manager

  • Addison Molldrem

    Financial Analyst

Operations

  • Sara Max

    Operations Director

  • Isabella Mbonde

    Operations Analyst

  • Theo Showalter

    Operations Analyst

  • Trevor Lambert

    Operations Analyst

  • Graham Richardson

    R&D Manager

  • Brady Bergquist

    R&D Manager

IT

  • Vincenzo Ciola

    IT Associate

  • Rayan Musse

    Web Designer

Travel Agents

  • Ava Hamborg

    Travel Agent

  • Annalie Cramer

    Travel Agent